http://copywriterscrucible.com/about-page-copywriting-tips-its-not-about-you-its-about-the-customer/
About Page Copywriting Tips. It's Not About You, it's About the Customer
Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to know why they should believe the ...
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